市场营销

市场营销专业

查看 市场营销专业目录页面 in 俄亥俄州's Undergraduate Catalog to see additional requirements, such as Individual Core Requirements or Introductory Cluster Requirements.

市场营销 majors are required to successfully complete six credit hours in marketing elective courses. Students are encouraged to follow a specialized track from the available options: Sales, 营销传播, 服务接触, 市场与社会, 通道的关系, 和研究 & 分析. Students following the specific track are expected to have a better learning experience within their area of interest and should be able to secure a competitive advantage as they seek to pursue a career. Selection of a track is highly recommended, however, it is not required. 

核心课程(必修课)

• MKT 3580 - Foundations of Professional Sales
• MKT 3790 -市场研究
• MKT 4440 -消费者行为
• 市场营销策略

Specialized 市场营销 Tracks (Optional) 

销售跟踪

The sales track provides a balance of professional selling theory and practices to develop those capabilities necessary for success in professional selling and sales management careers. Students will learn the underlying principles and theories that drive planning, 组织, 管理销售流程. By 发展中 an understanding of consultative and relationship building sales approaches, students will learn the persuasion and presentation skills necessary to drive revenue within the selling function of an organization. Complete six credit hours from the following courses:

• MKT 3600 -企业销售
• MKT 4580 -销售管理
• MKT 4680 -咨询销售
• MKT 4780 – Sales Strategy and Technology
• MKT 4900 – Special Topics in 市场营销: Sales Competition

营销传播轨道

The marketing communication track provides a foundation of communication theory, 研究, and knowledge within each element of the promotion mix. Students will learn how to effectively reach target audiences and consumers, 引起他们的注意, and influence their final purchase decisions. Designed to help students develop the skill necessary to design and execute effective marketing and promotion strategies. 完成六个学分:

• MKT 4500 -促销管理
• MKT 4300 – Digital 市场营销 and Sales Strategies 

服务参与跟踪

The service engagement track provides students with training in delivering high-level service to consumers as well as how to manage successful service organizations. The track also provides students with training in how to successfully measure and evaluate the excellence of the service provided. This track prepares students for careers in various consumer service-oriented roles including corporate and store-level retail, 休闲活动, 金融机构, 专业的销售管理. 完成六个学分:

• MKT 4200 -服务营销
• MKT 4550 – Achieving Customer Satisfaction and Service Excellence

市场与社会轨迹

Develops an understanding of the marketing principles driving international business today and the socio-demographic factors that play a role in shaping the global economy. Through knowledge of the major issues facing global marketing managers, students will learn to strategically approach and manage international marketing initiatives in today's business world and leverage sustainable practices within the marketplace. 完成六个学分:

• MKT 3400 -非营利性营销
• MKT 4100 – Special Topics in 市场营销: Sustainability 市场营销
• 市场营销4410 -国际营销

渠道关系跟踪

The channel relationships track provides students with training in managing business-to-business functions. The track also trains students in managing the relationships between various types of stakeholders in business-to-business partnerships. This track prepares students for careers in various business-to-business functions including organizational buying, 物流, 供应链管理. 完成六个学分:

• MKT 4040 – Logistics and Supply Chain Management
• MKT 4250 – Business to Business 市场营销

研究 & 分析轨迹(仅限许可)

The 研究 and 分析 track provides students with extensive training on conducting various forms of primary marketing 研究 and rich-data analysis. Students will also develop the ability to manage the 研究 and 分析 process, and to turn information into useful business intelligence and insights. This track prepares students for careers in marketing 研究, 分析, or insights across both service provider and client-side functions. 完成六个学分:

• 3440 -消费者研究
• MKT 4700 -市场分析
• MKT 4940 – Independent 研究: Consumer 研究 Center  

学生活动

Since we know that hands-on experience is the best way to learn, our students are encouraged to participate outside of the classroom in a variety of activities.

AMA Competitions and International Collegiate Conference

The bet8九州登录入口 chapter of 美国市场营销协会 offers opportunities to participate in a large variety of competitions throughout the year and at the Annual International Collegiate Conference in New Orleans each spring. The OU-AMA chapter allows you to practice skills important in dramatically shifting career landscape that is changing the way marketers do business.

穆卡帕头全国比赛

Members of 穆卡帕头 (National 市场营销 Honor Society) have opportunities to participate in national competitions offered each year. Individual members of the bet8九州登录入口 chapter of 穆卡帕头 have won national competitions involving essays, 照片, and taglines since the chapter was started in 2012.

全国大学生销售比赛

Through the Ralph and Luci Schey销售中心, you can participate in the 全国大学生销售比赛 (NCSC). This is the first and largest sales competition in the country. NCSC hosts top collegiate sales students and faculty from elite university sales programs.  Students participate in a selling competition and also have the opportunity to network with potential employers.

全国销售挑战

Students pursuing sales certificate can participate in the RBI 全国销售挑战 in New Jersey. Top sales students from across the country meet with representatives from major corporations for an exciting sales competition designed to hone sales skills, 获得有价值的知识, 建立联系.

俄亥俄州杯

作为一种内部竞争, 俄亥俄州杯 offers competitive students an exclusive opportunity to network with potential employers, 并争夺大奖. 

俄亥俄州数字营销机构

The 俄亥俄州数字营销机构 (ODMA) was launched in 2021 to create a pipeline of students to be ready to work in the 数字营销 industry after graduation. The agency is a student-driven agency, built upon four pillars of excellence. Those pillars include career readiness, education, networking, and real-world experience. Students in ODMA have the opportunity to learn specific 数字营销 strategies during weekly meetings, network with professionals in the industry, and have opportunities to work with and for live clients.

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是 (PSE) is the only national co-ed professional fraternity in the fields of sales, 营销与管理. 然而，它是对所有专业开放的. PSE gives its members the chance to gain hands-on experience through experiential learning opportunities, participate in conferences both regionally and nationally, and network with professionals through PSE’s corporate partner program.